Cheerios commercial featuring mixed race family gets racist backlash (video) by braden goyette. An adorable cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on youtube that the comments section had to be closed. The interracial family cast might be the first for a cheerios commercial, ms. But it is certainly not the first tv commercial for a major consumer brand to depict an interracial family. Cheerios super bowl commercial is generating buzz for bringing back the interracial family from its controversial 2013 ad. The controversial cheerios ad featuring an interracial family. A new cheerios commercial featuring a biracial family has prompted a debate over race in america after drawing a host of ugly remarks online. That cute cheerios ad with the interracial family is back code switch the first tv spot featured an adorable, curly-haired moppet named gracie who had a black father and a white mother.